The Stoic Bodybuilder - Joe Seeman

In this episode, Paul interviews Joe Seeman, a Canadian IFBB Pro and owner of Little Joe Muscle Co. 

They discuss:

- Joe's origin story

- The mentality of a competitor

- Stoicism

- Creating relationships

- The evolution of athlete and business owner

... and more!


Joe has over 10 years of fitness coaching experience with clients of all fitness levels. He specializes in contest prep coaching for bodybuilding, however he works with many lifestyle clients as well.

He has been an athlete all his life and a competitive bodybuilder for the last 12 years. He earned his IFBB Pro Card in 2019.  As a business owner, he's built up his own online coaching business over the past 9 years and now works with clients all across North America & Europe.

For any coaching & business inquiries email [email protected]

Instagram: @coachlittlejoe 

Youtube:  @CoachLittleJoe 


Paul's singular goal is to raise the bar for coaching.  He is committed to being the signal through the static of the fitness and health industry.

If you're a coach looking to take their education to the next level, make sure to visit

If you're interested in coaching from Paul and his team, please visit